If you thought the glory days of Pokémon GO dominating the mobile gaming industry were a thing of the past, you are wrong. According to a recent CNN Business article, the month of August once again saw Pokémon GO rise to be the top-grossing mobile game on the market. During August, Pokémon GO grossed $176 million, let that sink in for a minute… One Hundred and Seventy-Six MILLION dollars. This marks the most profitable month the game has seen since 2016.
What Made august Different?
The answer to this question is actually pretty simple – Events. Events, events, and more events. But, there’s more to it than just that, we were given events that had featured Pokémon and bonuses people cared about, not just empty events for the sake of having an event. Let’s take a look at the events August had to offer.
- Rayquaza in 5-Star Raids / Rayquaza Legendary Hours
- Shiny Rayquaza
- Team GO Rocket
- Shadow Pokémon
- Gift Event
- Eggs from Gifts only require 2km to hatch
- 30 Gifts could be opened daily
- Could hold 20 Gifts in inventory
- Shiny Bonsly
- Water Festival 2019
- Increased Water-type spawns/raids
- Crabhammer introduced as a Charged Move
- Shiny Carvanha and Barboach
- Uxie, Mesprit, and Azelf Legendary Hour
- 2x Hatch Candy
- Ultra Bonus Unlock Announcement
- Worldwide Jirachi release
Niantic's Charitable Contributions
In true Niantic fashion, the company isn’t just taking their proceeds and shoving them into a bank account. They are using a portion of them to sponsor events, and give back to the community. Here are some of the Niantic Sponsered events that took place in August and September featuring Pokémon GO.
*This list may not contain every event sponsored by Niantic during August/September.
Friendswood Walk in the Park
The Friendswood Walk in the Park took place on August 4th, 2019 at Stevenson Park in Friendswood, Texas. Proceeds from this event went to the Friendswood Animal Shelter. According to the event website, Stevenson park features 23 PokéStops, 3 Gyms, and had 3 separate zones which featured Glacial, Moss, and Magnetic lures to help attract and evolve special Pokémon! Each zone also featured unique Pokémon art and activities that tested your skills as a Pokémon Trainer.
Steps for the Earth
On August 17th, 2019, Niantic partnered with Tzu Chi USA for their first ever annual walk. This event was held at the Whittier Narrow’s Recreation Area in South El Monte, California. Walkers had the opportunity to win prizes by stopping at various checkpoints throughout the event. Proceeds from this event went towards helping Tzu Chi USA and their ongoing disaster relief efforts.
2019 Indianapolis Heart Walk
September 21st, 2019 saw Niantic once again partner with the American Heart Association for the 2019 Indianapolis Heart Walk. Held at Michael A. Carroll Stadium in Indianapolis, Indiana, this event featured a timed 5k Run, and 1 mile / 5k walks. According to the website, the Indianapolis Heart Walk raised over $630,000. Heart Walk participants could also bring a ball to donate to help support under-resourced youth. Participants received Pokémon GO and Ingress Prime Posters as well as Niantic stickers for their donation.
Still Growing and Giving
As you can see Trainers, Pokémon GO is far from dead, as a matter of fact, the game is as popular now as it ever was. We can only hope that with continued Events, both in-game and within the communities around the world, that our beloved game will continue to grow and prosper.